Amazon Music for Artists Launches Hub with Artist Advice

Amazon Music for Artists just expanded its offering for creators with a new hub full of advice and insights directly from successful artists. The goal is to provide helpful tools and strategies for artists to maximize their presence on Amazon Music.

The new hub features a ‘For The Record’ series, spotlighting case studies with artists who have found success leveraging Amazon Music for Artists. The series looks at how these artists have used the platform to grow their fanbase, increase streams, and make money through merch sales.

The first artist highlighted is Conexión Divina, who tripled their fanbase and released their biggest song yet through utilizing Amazon Music Artist Stories and scoring an Amazon Original track.

Some of the key features artists now have access to on Amazon Music for Artists include:

• Spotlight tool to speak directly to fans
• Pitch music to Amazon’s top playlists
• Livestream concerts on Twitch
• Sell merch directly through artist pages

Earlier this year, Amazon launched artist merchandise sales on artist pages within the Amazon Music app. Artists can now easily add their merch to their profiles, letting fans browse and purchase band t-shirts, hoodies, vinyl records, and more.

To add merch, artists simply need to connect their artist page with their inventory on Amazon.com. Any artist-branded products already uploaded to Amazon’s store will automatically appear in the new merch tab.

With this merch integration and the new advice hub, Amazon Music for Artists is providing more ways for artists to drive streams and make money from their fans right within the service. As they continue expanding these ecommerce integrations and educational resources, Amazon Music aims to become an increasingly valuable platform for artists’ careers.

By promoting success stories and offering tips straight from established acts, Amazon’s new hub demonstrates a commitment to empowering rising artists on their platform. It will be interesting to see how many artists take advantage of these capabilities to grow their presence and revenues.